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Country United Kingdom
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Products ›› Private Labels & R&D Large
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Company Description

Chloë Haywood (Designer and founder) has always had an interest in fashion, and this was confirmed when she won Young Clothes Show Designer of the Year when she was 16. Leságe himself offered her an opportunity to study at his school in Paris at the time.

She started making hats under the guise of Hatastic! in March 2009 as a hobby, and then went on to release three collections using reclaimed materials: Recreation, L’air du temps and Candy.

Chloës premiere A/W collection Cold Cocktail showed at Milan Fashion Week February 2012, and in the same year Sheerluxe SS13 showed at London Fashion Week Sept 2012 which successfully sold out at Fenwick, Bond Street in 10 days.

Board SS14 was the first collaborative project with another sustainable company called Thrashion. This was the first collection which showcased mens aswell as designs for women, and sustainable materials such as Fairtrade straw, upcycled skateboard (Thrashion), reclaimed acetate, plus a fabric made from 100% plastic bottles from Newlife™. Fenwick, Bond Street exclusively sold this collection in bespoke colourways.

Nominated as Accessory Designer of the Year 2011, Chloë was also prized with a Hatty Award in 2012 and most recently won BTAA Fashion Accessory of the Year 'Made in Britain' 2015 for the collection In The Shade.

Apart from regular public appearances, Chloë was invited to No. 10 Downing Street to discuss how the Government can best assist the growing Designer Maker market.

Chloë Haywood London launched with the award winning collection Liquid in January 2016.

Chloë designs from her workshop in Somerset and is proud to be Made in Britain.

Green certifications
Certifications have been obtained for ended products, raw materials used or manufacturing processes.
It's important that you know exactly the correct use of the label you are mentioning.

This company has acquired the following certifications: Certified Recycled, G.O.T.S.

Certifications Information

Hatastic! strives to design and make headpieces and hats out of upcycled materials, but is currently designing with fairtrade straw (which are safely hand dyed in the UK) and recycled fabrics, plus all hat production is finished by hand in the UK.

Sustainable details




Fair Trade



Cruelty Free


An eclectic range of unique handmade hats, headpieces and hair accessories made from sustainable fabrics and materials for men, women and children.

Geographical Area
Countries of presence

United Kingdom

Countries of interest

United Kingdom, United States