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15/10/2019

What are the future prospects for export of organic food products from India?

Indian organic producers and exporters are well aware of the demand for organic products in developed countries. Products available for the export market are rice, wheat, tea, spices, coffee, pulses, fruits & vegetables, cashew nuts, cotton, oil seeds and medicinal herbs.

The organic food and drink market passed 100 billion USD mark for the first time in 2018 and the organic market continues to grow as consumers become more and more conscious about their health and sustainability.

First, to market your products as “organic,” you need to get Organic Certified. To get certified, visit https://www.indocert.org/organic.... On this website, you can learn the requirements for getting Organic Certified.

Buyers that are searching for reliable and professional suppliers require suppliers to be certified.

Once you get Organic Certified, you need proper export documents for your target countries. Depending on countries, the quality & safety standards vary, so you need to decide which country or countries you want to export to before preparing the required documents.

But how deciding which is the best country to export your products? 

At this level it's crucial to get proper information to save time and money. Proper information means positive change and business expansion. What you need to know is mainly this: which countries require most your raw materials - products.

Once you have gained these info you can go ahead.

For example just speak about bananas. Let's see which are the main importing  countries: 

- United States
- Russia
- Germany
- China
- UK
- Canada
- Belgium
- Italy

It seems like the US, Russia, Germany, and China are the top importers.

Now let’s say you want to know more about the US market as it is the biggest import market.

There are some portals to get more quantitative data about the US banana import market.

For example, we did a research on one of them and you can immediately  see that Guatemala, Costa Rica, and Ecuador are the biggest exporters to the US. The top 8 exporters to the US are all from South or Central America, so maybe as an Indian exporter located much further away, it might be hard to export to the US market and compete with these South American countries in terms of price, delivery time, and etc.

So  need to continue this process until you find the perfect market for you.

Also, if you are looking to find buyers for your organic product, you can sign up as a supplier  on different platforms that get you connected with proper buyers. 

Starting an export business it's a challenge but if you invest a little bit of your money and time in getting the proper information you will have high chances to be succesfull and to expand your business in a profitable way considering that there are many online tools, portals, agencies that are amazing in supporting your company during this delicate process.  But remaind that if provided with proper and complete information you can do also a great job by yourself.
 

For information:
Mrs. Lara Dassi, Marketing & Pr
Email: lara@connature.com
 

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