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13/08/2019

Lets brand your sustainable product: social media, storytelling and social influencers

Branding your products is crucial to sell them. Small, Medium companies enterpreneurs need to become also marketing managers and online brand ambassadors if they want to compete in the big arena of new sustainable brands. Investing in and improving your organisation will help your business grow, but you must also promote your organisation, making sure potential buyers and even consumers are aware of your unique selling points (USPs). This is where storytelling can be useful.

Storytelling is a powerful way to move people. It means using a compelling story in words and pictures to appeal to consumers on an emotional level. Storytelling is very powerful on social media in which you can mix content and pictures of your products. Use a story about your product’s origin, your region, your family-owned company, your design, or an environmental or social project your business is involved. Some brands tell stories about moral values they believe in. It is a great way of connecting with shoppers on an emotional level and thus creating customer loyalty. 

Consumers care more and more about how their  food, clothes are made: the story behind the product sells. Storytelling is all about increasing this kind of emotional involvement in your brand. Use social media and content marketing stories. Tell your story well and consistently, so as to engage listeners by linking (product) facts to emotions. It is a vital part of the experience consumers want.

The role of social influencers in adding credibility and visibility to your stories and your brand is also growing. Think of online bloggers, vloggers and brand ambassadors reviewing, or praising, your products. Small Medium companies which are not global brands, need to build trust.

Source: Connature

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