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02/07/2019

Organic Food Iberia and Eco Living Iberia – Spain's first organic and sustainable trade event – has been hailed an overwhelming success

Spain’s first ever organic trade event hailed a huge success  

The international launch that Spain had been waiting for – Organic Food Iberia and Eco Living Iberia, Spain’s biggest trade event dedicated to organic food and sustainable products, has been hailed a significant and overwhelming success by its joint-organisers Diversified Communications and IFEMA.

The inaugural event, which took place earlier this month on 6-7 June, wrapped its first show at IFEMA Feria de Madrid with 5,240 attendees
From doors opening, the aisles were packed with big-name organic food retailers, multiple health stores owners, supermarket buyers, distributors and wholesalers – and not to mention plenty of Spanish press, TV and radio – all looking to spot trend-setting organic food and sustainable innovations (including eco-living and beauty products) from 500 participating exhibitors.

Anticipated as one the most important organic events this year, the show has benefited from strong government support since the beginning, including the backing of the Ministry of Agriculture from Spain and Portugal.

Carmen Crespo Díaz, Minister of agriculture, livestock, fisheries and sustainable development in the Andalusian Regional Government; José Miguel Herrero Velasco, general director of agri-food industries; Fernando Miranda, general secretary of food and agriculture, Jaime Ferreira, president AgroBio Portugal; and Dr. Miguel João Pisoeiro de Freitas, secretary of state of forestry and rural development at Ministry of Agriculture Portugal – were all welcomed to the show in a special opening-day ceremony, which took place early afternoon on 6 June. 

Francisco Javier Maté, sub director general at Spain’s Ministry of Agriculture, comments that Organic Food Iberia and Eco Living Iberia is “an opportunity in a very well-regulated market” which help “unite producers, companies and administration, all in one place”.

Carsten Holm, managing director of Diversified Communications UK, is delighted with how successfully the launch has been received: “The organic sector is growing rapidly in Spain and Portugal, with Spain already established as the leading producer of organic in Europe.

Consumer interest is now following and growing rapidly.  There is no doubt that this region has a significant organic and sustainable food production movement – so we were confident the show would do well.  But we could never have prepared ourselves for the incredible reception that we have received from both exhibitors and thousands of buyers.  It instantly felt like an established event with a great atmosphere, and everyone is saying that it was long overdue.

In over 30 years of organising trade shows this is, without a doubt, the most successful launch I’ve been involved with.  I’ve no doubt that the event will go on to further establish itself as the essential event on the international calendar – not just for Spain and Portugal, but as a truly world-class international trade show!” he says.
 

Impressive representative of organic in Spain

Feedback across the show floor has been full of praise for the launch, including positive testimonials from leading supermarkets, big-name buyers, and exhibitors.

“It’s an event with an impressive representative of organic in Spain.  We hope that in the future we will see even more foreign producers, so we can discover and compare what is being done in other markets too. The show has been a complete success for us, and I would like to thank the organisers for developing such a professional show of this level in Madrid,” says Raquel Herzog, bio market manager at Carrefour.

“Attending Organic Food Iberia has been a great experience. It was about time that Spain, as the largest producer of organic products, had a fair like this.  It deserves it, and for professionals like us it has been very interesting.  I found a great variety of products and exhibitors for my business, and of course, I'll be attending next year's edition,” says Rocio Babio Rios, Gestora Compras, Gadisa Retail S.L.U.

“We have discovered a great variety of products here, so we are very happy with our visit.  There have also been some surprises, like discovering some types of oils and new soft drinks that can be very useful for our customers. We’d love to come back again next year,” says Leonardo Gómez Foronda, chef at Chateauform.

Exhibitor Javier Rees from Reed Export Consulting comments: “I just wanted to say thank you for giving us the opportunity to participate in what was a very successful show.  The feedback that we are receiving from both exhibitors and buyers alike has been very positive.  The Spanish organic food and drink industry was crying out for a professional, local trade fair, and you certainly delivered.  I hope we can continue to collaborate in future editions.”

“Organic Food Iberia is a great chance to reach many people in the industry.  It’s useful for the wine sector because, if you are a smaller company, this kind of professional event is great to make you known in the market.  We will definitely be back next year!” says exhibitor Rocío Pinto from Marqués de Riscal.
 

Show highlights
 

More than 60 education sessions covered a wide variety of topics in four dedicated theatres – Organic Talks, Wine Talks, Eco Living Talks, and La Cocina “Alimentos de España” sponsored by Spain’s Ministry of Agriculture. Well-known, respected chefs took to the stage to demo the best organic recipes, whilst industry thought leaders shared exclusive insights about organic wine, agriculture, rural development, sustainable restaurants, climate change, biodegradable plastics, food waste, and more.

Another show feature that certainly generated a wealth of visitor interest was the New Product Showcases.  With many launches timed specifically to coincide with the event, attending buyers were able to enjoy an exclusive preview of exciting new product developments, plus were able to vote for their favourite products throughout the day on 6 June.  The winners were then announced in a dedicated award ceremony – for the first Eco & Organic Awards Iberia – after the show.

 

The winners of the Eco & Organic Awards Iberia 2019 are as follows:

 

Best New Eco / Natural Living Product

- Amaizing Solutions – Klean Kanteen

 

Best New Health And Nutrition Product

- Soria Natural – Memoalz

 

Best New Natural Beauty Product

- Ecoeko Cosmética Consciente S.L. – Bálsamo Regenerador

 

Best New Natural Skincare Product

- Natural Skin Beauty – Helixium Crema Solar Spf 50+

 

Best New Organic Drink Product

- Native Organics – Native Organics Refresco Honesto

 

Best New Organic Wine, Beer Spirit

- Marqués de Riscal – Marqués de Riscal Sauvignon Blanc

 

Best New Organic Food Product

- Dop Aceituña Aloena De Málaga – Aceituna Aloreña De Málaga Eco Y Do

 

Best New Organic Non – Food Product

- Nortembio – EcoDescalk

 

Best New Organic Vegan Product

- Delinatur – Ensalada Eco De Lentejas Con Quinoa

 

Best New Organic Free From Product (Vegetarian, Gluten, Lactose Etc

- Baia Superfoods and Proteins – Plant Protein Organic Açai


Commenting on their award win, Hans Buysrogge, international business development manager at Soria Natural says: “It was both exciting and humbling to receive the award for best innovative product in the Health and Natural Nutrition category.  I feel this award helps recognise the hard work we put into the company, and it is a great motivation for our R&D team to keep on investigating and translating their creative ideas into wonderful products.

“I really believe this first edition has been a very promising start to gain opportunities within organic business in Spain.  Thank you to the organisers for your gracious hospitality and professionalism,” he says.

“Being part of Organic Food Iberia was incredible, and the attention received from the whole organisation was even better.  We definitely will be back again,” says Sandra Jiménez Dugo, Andalusia Delegation of Delinatur.

To see the show’s photo gallery, please visit www.organicfoodiberia.com/gallery.

To catch up on highlights from the show, please visit  www.organicfoodiberia.com/news.

For further information about Organic Food Iberia and Eco Living Iberia, please visit www.organicfoodiberia.com and www.ecolivingiberia.com

 

Media enquiries:

Sharna Waid, PR Manager

t: +44 (0)1273 645144

Website: www.divcom.co.uk

Twitter: www.twitter.com/DiversifiedUK

 

Emma-Louise Jones, Head of PR

t: +44 (0)1273 645134

e: ejones@divcom.co.uk

Source: Organic Food Iberia Press Release & Pictures

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Italy: Organic sector shows impressive growth

Market data collected by Nielsen market research until May 2018, confirm a very positive trend in the Italian organic sector

27/08/2018

Canada Organic Trade Association welcomes government funding for organic sector

According to the Canada Organic Trade Association (COTA), the Canadian government is investing $8.3 million in organic agriculture research

22/08/2018

Nestlé USA: Misleading Non-GMO seal

By filing a lawsuit against Nestlé, a woman from California alleged that the US company misleads consumers by using its ‘No GMO ingredients’ seal as it might easily be confused with the Non-GMO Project Verified Seal, reports CBS News

18/08/2018

Core Organic: Europe-wide research for organic farming continues

European research into organic farming is being continued with the Core Organic Cofund programme

09/08/2018

RELACS EU: Project website launched

The EU-project which will be run by FiBL Switzerland as well as IFOAM EU aims at fostering the development and facilitating the adoption of cost-efficient and environmentally safe tools and technologies...

08/01/2016

Organic groceries discount at Walmart Canada

Walmart Canada has quietly launched a new lineup of organic products under its Great Value store brand

08/07/2019

UK Consumers Want More Organic Everything

The Soil Association has reported  on how current consumer trends in health and sustainability are rapidly driving the organic sector in the UK — almost £45 million a week is spent on organic products

01/07/2019

Austria: Organic boom continues

Almost 9% of the fresh food retail products (LEH) are organic products 9% organic share in the food retail trade

24/06/2019

Interview with Bryn Ferris, co-founder of Grounded Uk

Interview with Bryn Ferris, Co-founder of Grounded Uk, the innovative company which produces cold-pressed juice drinks, smoothies and vitamin drinks

20/06/2019

Diet to stay healthy and save the planet: tips to adjust our diet to low CO2 emissions

Taking care of our planet, our health means to take care about what we put on our tables

17/06/2019

Interview with Kurt Paine, Founder of Abott Blackstone, importer and distributor of organic superfoods

Our weekly Interview with Interview with Kurt Paine, Founder of Abott Blackstone, importer and distributor of organic superfoods. We'll know more about its company and how he deals with international sales. Happy to share his experience with our audience of international companies and operators of the sustainable industry.

05/06/2019

Politycal Hotspot may 2019, many challenges to face

In the coming months, the political parties of the European Parliament (MEPs) will nominate candidates for the role of Commission President, many challenges to face

05/06/2019

Interview with Hamza Kayani Director of Chanar Sugar Mills producer of organic brown sugar

We are very happy to share this second interview to Hamza Kayani  Director of Chanar Sugar Mills

03/06/2019

CALL FOR SUBMISSIONS: BEST ORGANIC FARMING PRACTICES IN MOUNTAIN AREAS

The FAO's Mountain Partnership is seeking case studies for its publication “Agro-ecological and Organic Farming Practices in Mountain Areas”

29/05/2019

Interview with E-Silk Route Ventures (Pvt) Ltd, committed in producing fairly and ethically

Let's start our series of Ekowarehouse members interviews with the first company, E-Silk Route Ventures, committed in producing fairly and ethically spices, herbs, tea, fruits and vegetables.              

22/05/2019

$125 discount to register on Ekowarehouse for companies registered at Connature

Connature new Partner, Ekowarehouse the B2B Trade Platform for Organic Products and raw materials which accellerate sales.

06/05/2019

Ifoam, welcome note 2019

Feeding Europe without pesticides is a realistic objective, and a full transition of our agriculture towards agroecology could reduce greenhouse gas emissions from the sector by 40% to 47% while at the same time preserving our biodiversity. 

23/04/2019

EU commission withdraws licence of international organic certifier

EU commissions has withdrawn the organic certification licence for five countries from the international certification body Control Union, as its bad performance facilitated organic fraud

18/04/2019

European critics for Ukraina control body

European critics for Ukraina control body

08/04/2019

A new study confirms that organic farming protects the climate

The impact of long-term organic farming on soil-derived greenhouse gas emissions

01/04/2019

Household panel of market researchers highliths austrian organic share of food at 9%

The Austrians buy almost nine percent of fresh products in the conventional food retail in organic quality" -  announced by Agrarmarkt Austria (AMA

18/03/2019

European Statistic show presence of pesticides in organic imports

European Statistic show presence of pesticides in organic imports from India, China, Turkey, more controls and alignemtent with Eu Standards required

22/02/2019

THE WORLD OF ORGANIC AGRICULTURE 2019

Nearly 70 million hectares worldwide of farmland are organic

18/02/2019

Organic market continues to grow everywere, in Europe as worldwide

In 2017, the European and international organic sector again recorded strong area and market growth

11/02/2019

Fair Trade demanded by cocoa producers

Bitter side of chocolate: "Breadline wages, poverty, child labour

01/02/2019

Organic farming wins performance comparison

German scientists have presented the most comprehensive study to date on the ecological and social performance of organic agriculture. The result is clear: Organic farming leads in five out of seven areas

18/01/2019

EU scientific advisors call for changing the genetic engineering law

The scientific advisors to the EU Commission have presented a paper in which they urge the Commission to change genetic engineering legislation

03/01/2019

Amazon expands network of organic supermarkets in the US

Amazon and the organic sector...expansion in the US

28/12/2018

New study on organic agriculture. Is it disadvantageous for the climate?

Organic agriculture is more damaging to the climate than conventional agriculture, scientists from Sweden and the USA claim. But is that true?

21/12/2018

Switzerland Organic sales: vegetables, fruit and milk increase significantly

From September 2017 to August 2018, 46,663 tonnes of organic vegetables worth 340 million euros were sold in Swiss retail outlets

10/12/2018

The integrity of the international organic market

After four years, the FiBL-project Consolidation of Organic Certification Bodies ended successfully

03/12/2018

EU slam for inspection body certification in Kenya

The EU Commission has examined the branch of an international certifier in Kenya and issued a very poor certificate for its work. So far, however, it has only had to do a little detention

19/11/2018

Switzerland: Organic sales of veggies, fruit and milk have increased significantly

From September 2017 to August 2018, 46,663 tonnes of organic vegetables worth 340 million euros were sold in Swiss retail outlets

09/11/2018

EU organic control in Romania slowly improving

The report praises Romania's efforts to improve the monitoring of organic inspection posts

06/11/2018

New study: Eating organic food reduces cancer risk

French scientists investigated the link between the consumption of organic food and the risk of developing certain types of cancer

02/11/2018

Germany: Microplastic in food worries consumers

Microplastic has so far been found mainly in marine fish. They confuse microplastic particles with plankton...

26/10/2018

Critical look at new additives

Again and again, individual countries move for the inclusion of further additives in the EU Organic Regulation (Annex VIII) and thus for allowing them

22/10/2018

FiBL: SMART Tool to assess food chains

In Switzerland, the Fair Food Initiative failed in a referendum. It wanted to oblige the government to strengthen “the supply of food that is of good quality...

12/10/2018

Natural cosmetics as a future market

The cosmetics market is very dynamic and a lot has happened in the last twelve months. This was emphasised by Elfriede Dambacher, consultant and expert in the natural cosmetics industry, at the 11th Natural Cosmetics Conference​

01/10/2018

German organic market: upward trend continues

What does the sales barometer for organic shops in Germany look like in the second quarter of 2018?  The turnover of the shops surveyed continues to rise

26/09/2018

Austria: Conversion to organic farming without regrets

According to a survey by Keyquest among 500 respondents, 98% of Austrian organic farmers would decide to switch back to organic farming again

20/09/2018

Switzerland: Organic consumption has doubled in ten years

In 2017, organic products worth 2.7 bn Swiss francs were sold in Switzerland, equivalent to 2.4 bn euros or 284 euros per capita

17/09/2018

Sustainability bank Triodos invests in crowdfunding platform

Bettervest specializes in renewable energy and energy efficiency projects that seek to raise money from the crowd through the platform

14/09/2018

Austria: denn‘s biomarkt expands branch network

A new denn's organic market store will open in Eisenstadt, Austria

03/09/2018

E.V.I - the document on Sustainability which wins the trust of Investors

Companies and start-up need to consider sustainability when it comes to plan processes, products, governance and promotion

28/08/2018

Italy: Organic sector shows impressive growth

Market data collected by Nielsen market research until May 2018, confirm a very positive trend in the Italian organic sector

27/08/2018

Canada Organic Trade Association welcomes government funding for organic sector

According to the Canada Organic Trade Association (COTA), the Canadian government is investing $8.3 million in organic agriculture research

22/08/2018

Nestlé USA: Misleading Non-GMO seal

By filing a lawsuit against Nestlé, a woman from California alleged that the US company misleads consumers by using its ‘No GMO ingredients’ seal as it might easily be confused with the Non-GMO Project Verified Seal, reports CBS News

18/08/2018

Core Organic: Europe-wide research for organic farming continues

European research into organic farming is being continued with the Core Organic Cofund programme

09/08/2018

RELACS EU: Project website launched

The EU-project which will be run by FiBL Switzerland as well as IFOAM EU aims at fostering the development and facilitating the adoption of cost-efficient and environmentally safe tools and technologies...

08/01/2016

Organic groceries discount at Walmart Canada

Walmart Canada has quietly launched a new lineup of organic products under its Great Value store brand