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02/07/2019

Organic Food Iberia and Eco Living Iberia – Spain's first organic and sustainable trade event – has been hailed an overwhelming success

Spain’s first ever organic trade event hailed a huge success  

The international launch that Spain had been waiting for – Organic Food Iberia and Eco Living Iberia, Spain’s biggest trade event dedicated to organic food and sustainable products, has been hailed a significant and overwhelming success by its joint-organisers Diversified Communications and IFEMA.

The inaugural event, which took place earlier this month on 6-7 June, wrapped its first show at IFEMA Feria de Madrid with 5,240 attendees
From doors opening, the aisles were packed with big-name organic food retailers, multiple health stores owners, supermarket buyers, distributors and wholesalers – and not to mention plenty of Spanish press, TV and radio – all looking to spot trend-setting organic food and sustainable innovations (including eco-living and beauty products) from 500 participating exhibitors.

Anticipated as one the most important organic events this year, the show has benefited from strong government support since the beginning, including the backing of the Ministry of Agriculture from Spain and Portugal.

Carmen Crespo Díaz, Minister of agriculture, livestock, fisheries and sustainable development in the Andalusian Regional Government; José Miguel Herrero Velasco, general director of agri-food industries; Fernando Miranda, general secretary of food and agriculture, Jaime Ferreira, president AgroBio Portugal; and Dr. Miguel João Pisoeiro de Freitas, secretary of state of forestry and rural development at Ministry of Agriculture Portugal – were all welcomed to the show in a special opening-day ceremony, which took place early afternoon on 6 June. 

Francisco Javier Maté, sub director general at Spain’s Ministry of Agriculture, comments that Organic Food Iberia and Eco Living Iberia is “an opportunity in a very well-regulated market” which help “unite producers, companies and administration, all in one place”.

Carsten Holm, managing director of Diversified Communications UK, is delighted with how successfully the launch has been received: “The organic sector is growing rapidly in Spain and Portugal, with Spain already established as the leading producer of organic in Europe.

Consumer interest is now following and growing rapidly.  There is no doubt that this region has a significant organic and sustainable food production movement – so we were confident the show would do well.  But we could never have prepared ourselves for the incredible reception that we have received from both exhibitors and thousands of buyers.  It instantly felt like an established event with a great atmosphere, and everyone is saying that it was long overdue.

In over 30 years of organising trade shows this is, without a doubt, the most successful launch I’ve been involved with.  I’ve no doubt that the event will go on to further establish itself as the essential event on the international calendar – not just for Spain and Portugal, but as a truly world-class international trade show!” he says.
 

Impressive representative of organic in Spain

Feedback across the show floor has been full of praise for the launch, including positive testimonials from leading supermarkets, big-name buyers, and exhibitors.

“It’s an event with an impressive representative of organic in Spain.  We hope that in the future we will see even more foreign producers, so we can discover and compare what is being done in other markets too. The show has been a complete success for us, and I would like to thank the organisers for developing such a professional show of this level in Madrid,” says Raquel Herzog, bio market manager at Carrefour.

“Attending Organic Food Iberia has been a great experience. It was about time that Spain, as the largest producer of organic products, had a fair like this.  It deserves it, and for professionals like us it has been very interesting.  I found a great variety of products and exhibitors for my business, and of course, I'll be attending next year's edition,” says Rocio Babio Rios, Gestora Compras, Gadisa Retail S.L.U.

“We have discovered a great variety of products here, so we are very happy with our visit.  There have also been some surprises, like discovering some types of oils and new soft drinks that can be very useful for our customers. We’d love to come back again next year,” says Leonardo Gómez Foronda, chef at Chateauform.

Exhibitor Javier Rees from Reed Export Consulting comments: “I just wanted to say thank you for giving us the opportunity to participate in what was a very successful show.  The feedback that we are receiving from both exhibitors and buyers alike has been very positive.  The Spanish organic food and drink industry was crying out for a professional, local trade fair, and you certainly delivered.  I hope we can continue to collaborate in future editions.”

“Organic Food Iberia is a great chance to reach many people in the industry.  It’s useful for the wine sector because, if you are a smaller company, this kind of professional event is great to make you known in the market.  We will definitely be back next year!” says exhibitor Rocío Pinto from Marqués de Riscal.
 

Show highlights
 

More than 60 education sessions covered a wide variety of topics in four dedicated theatres – Organic Talks, Wine Talks, Eco Living Talks, and La Cocina “Alimentos de España” sponsored by Spain’s Ministry of Agriculture. Well-known, respected chefs took to the stage to demo the best organic recipes, whilst industry thought leaders shared exclusive insights about organic wine, agriculture, rural development, sustainable restaurants, climate change, biodegradable plastics, food waste, and more.

Another show feature that certainly generated a wealth of visitor interest was the New Product Showcases.  With many launches timed specifically to coincide with the event, attending buyers were able to enjoy an exclusive preview of exciting new product developments, plus were able to vote for their favourite products throughout the day on 6 June.  The winners were then announced in a dedicated award ceremony – for the first Eco & Organic Awards Iberia – after the show.

 

The winners of the Eco & Organic Awards Iberia 2019 are as follows:

 

Best New Eco / Natural Living Product

- Amaizing Solutions – Klean Kanteen

 

Best New Health And Nutrition Product

- Soria Natural – Memoalz

 

Best New Natural Beauty Product

- Ecoeko Cosmética Consciente S.L. – Bálsamo Regenerador

 

Best New Natural Skincare Product

- Natural Skin Beauty – Helixium Crema Solar Spf 50+

 

Best New Organic Drink Product

- Native Organics – Native Organics Refresco Honesto

 

Best New Organic Wine, Beer Spirit

- Marqués de Riscal – Marqués de Riscal Sauvignon Blanc

 

Best New Organic Food Product

- Dop Aceituña Aloena De Málaga – Aceituna Aloreña De Málaga Eco Y Do

 

Best New Organic Non – Food Product

- Nortembio – EcoDescalk

 

Best New Organic Vegan Product

- Delinatur – Ensalada Eco De Lentejas Con Quinoa

 

Best New Organic Free From Product (Vegetarian, Gluten, Lactose Etc

- Baia Superfoods and Proteins – Plant Protein Organic Açai


Commenting on their award win, Hans Buysrogge, international business development manager at Soria Natural says: “It was both exciting and humbling to receive the award for best innovative product in the Health and Natural Nutrition category.  I feel this award helps recognise the hard work we put into the company, and it is a great motivation for our R&D team to keep on investigating and translating their creative ideas into wonderful products.

“I really believe this first edition has been a very promising start to gain opportunities within organic business in Spain.  Thank you to the organisers for your gracious hospitality and professionalism,” he says.

“Being part of Organic Food Iberia was incredible, and the attention received from the whole organisation was even better.  We definitely will be back again,” says Sandra Jiménez Dugo, Andalusia Delegation of Delinatur.

To see the show’s photo gallery, please visit www.organicfoodiberia.com/gallery.

To catch up on highlights from the show, please visit  www.organicfoodiberia.com/news.

For further information about Organic Food Iberia and Eco Living Iberia, please visit www.organicfoodiberia.com and www.ecolivingiberia.com

 

Media enquiries:

Sharna Waid, PR Manager

t: +44 (0)1273 645144

Website: www.divcom.co.uk

Twitter: www.twitter.com/DiversifiedUK

 

Emma-Louise Jones, Head of PR

t: +44 (0)1273 645134

e: ejones@divcom.co.uk

Source: Organic Food Iberia Press Release & Pictures

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Bruxelles, TP Organics, the European Technology Platform for Organic Food and Farming, launched its new Strategic Research & Innovation Agenda at its annual Organic Innovation Days.  

22/11/2019

ORGANIC FOOD AND FARMING MOVEMENT ASKS FOR IMMEDIATE ACTION ON NEW GENETIC ENGINEERING TECHNIQUES

IFOAM EU demands immediate action by the European Commission and national authorities to ensure the traceability of new GMOs

28/10/2019

New organic legislation from 2021

From the 1 January 2021, there will be an overhaul of the current organics regulations for Europe

28/10/2019

European Initiative out to save bees and farmers

One year to collect one million signatures from at least seven member states. If they succeed, the EU Commission will have to deal with the citizens’ concerns!

15/10/2019

What are the future prospects for export of organic food products from India?

Indian suppliers of organic food as spices, rice tips to promote their products to conquer european distributors and buyers
 

 

15/10/2019

Europe Leads the Organic Market

In the last 10 years, the total number of new food and drink product launches globally with an organic claim rose from 6% to 10%, according to Mintel. 

03/10/2019

Organic Voices, with support of more than 100 brands and organizations, launches campaign to highlight lack of chemicals in organic

Only Organic launched a new campaign highlighting the more than 700 chemicals prohibited from use in organic food, farming, and products

23/09/2019

Australia’s status as world leader in organic to be irreversibly undermined

Changes to Australia’s Gene Technology Regulations tabled in the Federal Parliament threaten to irreversibly undermine Australia’s status as a world leader in organic. The decision would leave the majority of new genetic modification (GM) techniques such as CRISPR/Cas unregulated

30/08/2019

Waste water: Commission refers Sweden to the Court for its failure to treat urban waste wate

Sweden has failed to ensure that urban waste water is subject to appropriate treatment before it is discharged back into the environment. 

17/08/2019

Customers Prefer Sustainable Companies. An authoritative new study finds that regardless of product category, brands with legitimate sustainability claims do better.

New about latest Nielsen ratings and report "How and Why Sustainability is Gaining Momentum with Customers."

13/08/2019

Lets brand your sustainable product: social media, storytelling and social influencers

Branding your products is crucial to sell them. Investing in and improving your organisation will help your business grow, but you must also promote your organisation, making sure potential buyers and even consumers are aware of your unique selling points (USPs)

06/08/2019

Organic movement calls to maintain and correctly implement the GMO legislation

The organic food and farming movement reiterates that it is crucial to ensure that risk assessment, traceability and labelling apply to all GMOs and all genetic engineering techniques

22/07/2019

Engineered eggplants on Indian fields

Illegal genetically engineered eggplants were found on Indian fields in a small farm

08/07/2019

UK Consumers Want More Organic Everything

The Soil Association has reported  on how current consumer trends in health and sustainability are rapidly driving the organic sector in the UK — almost £45 million a week is spent on organic products

01/07/2019

Austria: Organic boom continues

Almost 9% of the fresh food retail products (LEH) are organic products 9% organic share in the food retail trade

24/06/2019

Interview with Bryn Ferris, co-founder of Grounded Uk

Interview with Bryn Ferris, Co-founder of Grounded Uk, the innovative company which produces cold-pressed juice drinks, smoothies and vitamin drinks

20/06/2019

Diet to stay healthy and save the planet: tips to adjust our diet to low CO2 emissions

Taking care of our planet, our health means to take care about what we put on our tables

17/06/2019

Interview with Kurt Paine, Founder of Abott Blackstone, importer and distributor of organic superfoods

Our weekly Interview with Interview with Kurt Paine, Founder of Abott Blackstone, importer and distributor of organic superfoods. We'll know more about its company and how he deals with international sales. Happy to share his experience with our audience of international companies and operators of the sustainable industry.

05/06/2019

Politycal Hotspot may 2019, many challenges to face

In the coming months, the political parties of the European Parliament (MEPs) will nominate candidates for the role of Commission President, many challenges to face

05/06/2019

Interview with Hamza Kayani Director of Chanar Sugar Mills producer of organic brown sugar

We are very happy to share this second interview to Hamza Kayani  Director of Chanar Sugar Mills

03/06/2019

CALL FOR SUBMISSIONS: BEST ORGANIC FARMING PRACTICES IN MOUNTAIN AREAS

The FAO's Mountain Partnership is seeking case studies for its publication “Agro-ecological and Organic Farming Practices in Mountain Areas”

29/05/2019

Interview with E-Silk Route Ventures (Pvt) Ltd, committed in producing fairly and ethically

Let's start our series of Ekowarehouse members interviews with the first company, E-Silk Route Ventures, committed in producing fairly and ethically spices, herbs, tea, fruits and vegetables.              

22/05/2019

$125 discount to register on Ekowarehouse for companies registered at Connature

Connature new Partner, Ekowarehouse the B2B Trade Platform for Organic Products and raw materials which accellerate sales.

06/05/2019

Ifoam, welcome note 2019

Feeding Europe without pesticides is a realistic objective, and a full transition of our agriculture towards agroecology could reduce greenhouse gas emissions from the sector by 40% to 47% while at the same time preserving our biodiversity. 

23/04/2019

EU commission withdraws licence of international organic certifier

EU commissions has withdrawn the organic certification licence for five countries from the international certification body Control Union, as its bad performance facilitated organic fraud

18/04/2019

European critics for Ukraina control body

European critics for Ukraina control body

08/04/2019

A new study confirms that organic farming protects the climate

The impact of long-term organic farming on soil-derived greenhouse gas emissions

01/04/2019

Household panel of market researchers highliths austrian organic share of food at 9%

The Austrians buy almost nine percent of fresh products in the conventional food retail in organic quality" -  announced by Agrarmarkt Austria (AMA

08/01/2016

Organic groceries discount at Walmart Canada

Walmart Canada has quietly launched a new lineup of organic products under its Great Value store brand