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27/11/2018

Quality buyers pack the aisles at hugely successful Natural Products Scandinavia & Nordic Organic Food Fair 2018

Quality buyers pack the aisles at hugely successful Natural Products Scandinavia & Nordic Organic Food Fair 2018

4488 attendees from 66 countries – including senior representatives from Holland and Barrett, Life, Helsekost, Matas, Dansk Supermarket, IKEA, Arket (H&M), ICA, Axfood, Coop Trading, Netto, Lidl, Magasin du Nord, Orkla, Midsona and Total Produce – some of Scandinavia’s biggest buyers, retailers and distributors – were packing the aisles at Natural Products Scandinavia and the Nordic Organic Food Fair 2018.

Held at MalmöMässan on 14-15 November, the event brought together key decision makers from over 1700 companies – interested in expanding their organic food, drink, and eco-living offering from over 500 exhibitors. Notably nearly a third of visitors cited a corporate spend of over €500,000, and 9% reported over €5 million.

“Established as the biggest show for natural and organic in the Nordic region, Natural Products Scandinavia and the Nordic Organic Food Fair was a must-attend event for the industry. Many exhibitors have already reported record orders and hailed the show as a significant success,” says Fiona Allen, portfolio director of Natural Products Scandinavia & Nordic Organic Food Fair.

“This year’s line-up offered our visitors an unrivalled opportunity to see the latest eco living and organic innovations on the market and also get expert advice and insights from leading industry speakers.  From the business deals across the floor, to the standing room only Holland & Barrett live pitch, as well as the exhibition stands that just looked incredible – everyone should be very proud of the creativity and innovation on show here.  This is a fantastic industry to be a part of!” she says.

‘High calibre’ buyers and ‘impressive’ visitor names 

The quality of buyers in attendance certainly didn’t go unnoticed by exhibitors.  Many have said the show is the ‘perfect opportunity’ to meet ‘high calibre’ contacts and potential business partners, that have the ‘same ethos’ and ‘appreciate the value’ of eco-alternative products.

Commenting on her exhibiting experience Anna Brightman, co-founder of Upcircle (and Optiat) says: “We’ve had another brilliant year exhibiting at Natural Products Scandinavia in Malmö.  This year we launched our rebrand at the show – a fantastic opportunity to show our new range to our existing partners as well as lots of new ones.  A highlight for us this year was pitching to Holland & Barrett Sweden – and walking away with a listing.  What a phenomenal outcome, and a brilliant way to get our rebrand off to a flying start!” 

“I was impressed with the planning of the event, the calibre of exhibitors and the impressive visitor names across the show floor.  The program was fully booked with a lot of captivating presentations and seminars.  I must say it is the place to be if you want to be in the organic business,” says Emma Bergqvist, founder of Tree of Brands and president of NOC Sweden.

“Natural Products Scandinavia is a super, fun show where the active participation of the visitors (for instance in the Holland & Barrett pitch) adds a good twist to these kind of events.  The B2B matchmaking with the Enterprise European Network also deserves the attention of any company looking to attend.  Since the fair I’ve been bombarded with requests from many companies around the world wanting to do business with us, which has been a superb result,” says Martin Chab, founder of Ginger Diamonds Sweden AB.

“We found the show to have a high calibre of visitors and was very well organised.  We met enthusiastic retailers and buyers, who are ideal for our certified natural skincare brand.  They have the same ethos of us and see that natural skincare is the way forward, especially for pregnancy, baby and all mothers,” says Jan Bastard, company director at Motherly Love.

“Our goal at this year’s exhibition was to identify potential distributors for Sweden and Norway since we already export to Finland and Denmark. We now have the luxury to choose between a few distributors for Sweden and Norway, so we’re very pleased with the result,” says Jacob Thundil, director at CocoFina.

“Natural Products Scandinavia was a great way for us to meet fellow brands, retailers, and distributors who appreciate the value in eco-alternative products.  We not only formed new business relationships, but also gained invaluable knowledge and insight into business trends,” says Sara Moradi, founder of Ivyverdure.

Insights, reports and future trends

Alongside the show’s bustling exhibition, the three theatres (Natural Theatre, Organic Theatre & Natural Beauty Theatre) were a hive of activity throughout.  Highlights included a Baltic research report from Natural Products Global and Moreganic Sourcing, Ekoweb’s annual organic market report, Euromonitor International’s trends in health and wellness, Kosmetikk editor Kristine Rødland’s top beauty picks from the show-floor, Packbridge delivered two sessions about sustainable packaging, and the show’s first live innovation pitch to Holland & Barrett drew in the crowds.

Renowned for displaying the latest products to hit the market, the show-floor was full of new launches and never seen before product innovations.  Optiat launched their new re-branded ‘UpCircle’ – a line of products using waste that would otherwise be thrown away, whilst PEZ International GmbH previewed its very first organic ‘porridge to go’ in pouches.  As well as its range of luxury speciality teas (including one of the most expensive tea’s in the world’), London Tea Exchange introduced its organic Matcha green tea energy drink.  Hevea launched its range of non-toxic/sustainable natural rubber products for dogs and children, Myrtle & Maude presented its new cruelty- free Hydrogel stretch-mark belly mask and Polskie Wody Lecznicze launched its range of ‘healing waters’ that contain natural iodine.  As well as this, visitors had a sumptuous display of the latest products in the Innovation Zone, where they could also vote for their favourite products entered into the Natural & Organic Awards Scandinavia.

To see the results of The Natural & Organic Awards Scandinavia, please visit www.naturalproductsscandinavia.com/natural-organic-awards-scandinavia-2018-winners-announced.

Eco-Life Scandinavia launched

Event organiser, Diversified Communications UK, has revealed a new brand and visual identity for Natural Products Scandinavia, which will be known moving forward as Eco Life Scandinavia

This subtle yet significant change reflects the evolving nature of the vibrant sector that it serves and helps to align the brand with Diversified’s existing natural and organic portfolio.  Continuing to run alongside the Nordic Organic Food Fair, the show is set to feature the very latest eco, sustainable, vegan, and free-from products in food, drink, health, beauty, and eco-living.

The new branding and name for 2019 helps to align better with the Scandinavian market. With ambitious plans to grow the show, we felt that the new name, Eco Life Scandinavia, reflects the ever-changing eco and sustainable living market and perfectly summaries what the show is all about,” explains portfolio director Fiona Allen.

“The event is more than just another trade show, it's an aspirational and dynamic event that helps to promote a sustainable future – and is the annual focal event for the industry to meet and do business,” she adds. 

Save the date for 2019!

Eco Life Scandinavia and the Nordic Organic Food Fair returns to MalmöMässan on 13-14 November 2019.

For more information, please visit the website on www.naturalproductsscandinavia.com and www.nordicorganicexpo.com. 

Media enquiries & photography requests to:

Sharna Waid, PR Manager

t: +44 (0)1273 645144

e: swaid@divcom.co.uk

 

Exhibitor enquiries to:

Fiona Allen, Portfolio Director

t: +44 (0)1273 645124

e: fallen@divcom.co.uk

Source and pictures: NPS Press Release

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08/04/2019

A new study confirms that organic farming protects the climate

The impact of long-term organic farming on soil-derived greenhouse gas emissions

01/04/2019

Household panel of market researchers highliths austrian organic share of food at 9%

The Austrians buy almost nine percent of fresh products in the conventional food retail in organic quality" -  announced by Agrarmarkt Austria (AMA

08/01/2016

Organic groceries discount at Walmart Canada

Walmart Canada has quietly launched a new lineup of organic products under its Great Value store brand

08/06/2020

How to use Connature properly to connect to new suppliers, buyers

We write down some tips to connect properly to new operators

04/06/2020

Argentina seeks bigger share of China’s organic market

From raw materials to final products, from pears to honey, producers of organic products hope existing demand for healthy food will be consolidated after the coronavirus

02/06/2020

Agriculture Bill vote leaves Green Brexit in the balance

A ‘Green Brexit’ for food and farming? After the vote it’s hanging in the balance

01/06/2020

Four new Standards included in the IFOAM Family of Standards

IFOAM – Organics International has endorsed four new standards as organic for inclusion in the IFOAM Family of Standards...

25/05/2020

PRESS RELEASE: IFOAM EU WELCOMES LANDMARK DECISION TO PUT ORGANIC AT THE HEART OF FUTURE EUROPEAN FOOD SYSTEM

IFOAM EU WELCOMES LANDMARK DECISION TO PUT ORGANIC AT THE HEART OF FUTURE EUROPEAN FOOD SYSTEM

14/05/2020

Austrians ask more for organic food

Food retailers in Austria generated seven percent more revenue with fresh organic food in 2019 than in the year before. The number of organic farmers has also grown

12/05/2020

Switzerland: Rise of Organic food, share rises above ten percent

The Swiss spent 3.24 billion francs, or 3.07 billion euros on organic food in 2019...

16/04/2020

Gepa reports on Coronavirus

Gepa, the fair trade organisation has reported on the situation for its worldwide partners from for craft enterprises as well as food producers. 

09/03/2020

THE NEW EU ORGANIC REGULATION: WHAT WILL CHANGE?

The EU organic regulation has a major impact on organic farmers, processors, traders, retailers, certifiers, researchers and consumers. After today’s publication of the new organic regulation, IFOAM EU provides you with a brief overview on the main changes that can be expected in the near future.

24/02/2020

IFOAM EU calls for a target of 20% organic land in the EU

As the European Commission is expected to release the Farm to Fork and Biodiversity strategies, the organic food and farming movement calls for ambitious EU targets to increase organic land and consumption in the EU

 

18/02/2020

Swedish organic farmers at BioFach

First time at the BioFach that the Swedish Organic Farmers

07/02/2020

Settlement of the glyphosate lawsuits in the USA is approaching

Final round for Bayer

30/01/2020

Organic farm advantages in biodiversity and profits depend on location

For organic farms, size matters: not so much the size of the farm itself, but the size of the neighboring fields.

08/01/2020

Austria can ban glyphosate

The European Commission did not block the glyphosate prohibition passed by the Austrian parliament

21/12/2019

New rules make household appliances more sustainable

In a continued effort to reduce Europe's carbon footprint and to make energy bills cheaper for European consumers, the Commission today adopted new eco-design measures for products such as refrigerators, washing machines, dishwashers and televisions

10/12/2019

Organic movement’s research & innovation priorities launched at Organic Innovation Days

Bruxelles, TP Organics, the European Technology Platform for Organic Food and Farming, launched its new Strategic Research & Innovation Agenda at its annual Organic Innovation Days.  

22/11/2019

ORGANIC FOOD AND FARMING MOVEMENT ASKS FOR IMMEDIATE ACTION ON NEW GENETIC ENGINEERING TECHNIQUES

IFOAM EU demands immediate action by the European Commission and national authorities to ensure the traceability of new GMOs

28/10/2019

New organic legislation from 2021

From the 1 January 2021, there will be an overhaul of the current organics regulations for Europe

28/10/2019

European Initiative out to save bees and farmers

One year to collect one million signatures from at least seven member states. If they succeed, the EU Commission will have to deal with the citizens’ concerns!

15/10/2019

What are the future prospects for export of organic food products from India?

Indian suppliers of organic food as spices, rice tips to promote their products to conquer european distributors and buyers
 

 

15/10/2019

Europe Leads the Organic Market

In the last 10 years, the total number of new food and drink product launches globally with an organic claim rose from 6% to 10%, according to Mintel. 

03/10/2019

Organic Voices, with support of more than 100 brands and organizations, launches campaign to highlight lack of chemicals in organic

Only Organic launched a new campaign highlighting the more than 700 chemicals prohibited from use in organic food, farming, and products

23/09/2019

Australia’s status as world leader in organic to be irreversibly undermined

Changes to Australia’s Gene Technology Regulations tabled in the Federal Parliament threaten to irreversibly undermine Australia’s status as a world leader in organic. The decision would leave the majority of new genetic modification (GM) techniques such as CRISPR/Cas unregulated

30/08/2019

Waste water: Commission refers Sweden to the Court for its failure to treat urban waste wate

Sweden has failed to ensure that urban waste water is subject to appropriate treatment before it is discharged back into the environment. 

17/08/2019

Customers Prefer Sustainable Companies. An authoritative new study finds that regardless of product category, brands with legitimate sustainability claims do better.

New about latest Nielsen ratings and report "How and Why Sustainability is Gaining Momentum with Customers."

13/08/2019

Lets brand your sustainable product: social media, storytelling and social influencers

Branding your products is crucial to sell them. Investing in and improving your organisation will help your business grow, but you must also promote your organisation, making sure potential buyers and even consumers are aware of your unique selling points (USPs)

06/08/2019

Organic movement calls to maintain and correctly implement the GMO legislation

The organic food and farming movement reiterates that it is crucial to ensure that risk assessment, traceability and labelling apply to all GMOs and all genetic engineering techniques

22/07/2019

Engineered eggplants on Indian fields

Illegal genetically engineered eggplants were found on Indian fields in a small farm

08/07/2019

UK Consumers Want More Organic Everything

The Soil Association has reported  on how current consumer trends in health and sustainability are rapidly driving the organic sector in the UK — almost £45 million a week is spent on organic products

01/07/2019

Austria: Organic boom continues

Almost 9% of the fresh food retail products (LEH) are organic products 9% organic share in the food retail trade

24/06/2019

Interview with Bryn Ferris, co-founder of Grounded Uk

Interview with Bryn Ferris, Co-founder of Grounded Uk, the innovative company which produces cold-pressed juice drinks, smoothies and vitamin drinks

20/06/2019

Diet to stay healthy and save the planet: tips to adjust our diet to low CO2 emissions

Taking care of our planet, our health means to take care about what we put on our tables

17/06/2019

Interview with Kurt Paine, Founder of Abott Blackstone, importer and distributor of organic superfoods

Our weekly Interview with Interview with Kurt Paine, Founder of Abott Blackstone, importer and distributor of organic superfoods. We'll know more about its company and how he deals with international sales. Happy to share his experience with our audience of international companies and operators of the sustainable industry.

05/06/2019

Politycal Hotspot may 2019, many challenges to face

In the coming months, the political parties of the European Parliament (MEPs) will nominate candidates for the role of Commission President, many challenges to face

05/06/2019

Interview with Hamza Kayani Director of Chanar Sugar Mills producer of organic brown sugar

We are very happy to share this second interview to Hamza Kayani  Director of Chanar Sugar Mills

03/06/2019

CALL FOR SUBMISSIONS: BEST ORGANIC FARMING PRACTICES IN MOUNTAIN AREAS

The FAO's Mountain Partnership is seeking case studies for its publication “Agro-ecological and Organic Farming Practices in Mountain Areas”

29/05/2019

Interview with E-Silk Route Ventures (Pvt) Ltd, committed in producing fairly and ethically

Let's start our series of Ekowarehouse members interviews with the first company, E-Silk Route Ventures, committed in producing fairly and ethically spices, herbs, tea, fruits and vegetables.              

22/05/2019

$125 discount to register on Ekowarehouse for companies registered at Connature

Connature new Partner, Ekowarehouse the B2B Trade Platform for Organic Products and raw materials which accellerate sales.

06/05/2019

Ifoam, welcome note 2019

Feeding Europe without pesticides is a realistic objective, and a full transition of our agriculture towards agroecology could reduce greenhouse gas emissions from the sector by 40% to 47% while at the same time preserving our biodiversity. 

23/04/2019

EU commission withdraws licence of international organic certifier

EU commissions has withdrawn the organic certification licence for five countries from the international certification body Control Union, as its bad performance facilitated organic fraud

18/04/2019

European critics for Ukraina control body

European critics for Ukraina control body

08/04/2019

A new study confirms that organic farming protects the climate

The impact of long-term organic farming on soil-derived greenhouse gas emissions

01/04/2019

Household panel of market researchers highliths austrian organic share of food at 9%

The Austrians buy almost nine percent of fresh products in the conventional food retail in organic quality" -  announced by Agrarmarkt Austria (AMA

08/01/2016

Organic groceries discount at Walmart Canada

Walmart Canada has quietly launched a new lineup of organic products under its Great Value store brand