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17/05/2018

Major new international organic trade fair to launch in Madrid - Organic Food Iberia

Leading international event organiser Diversified Communications has today announced the launch of Organic Food Iberia.  This new trade show for Spain’s increasingly important organic industry, will open at the IFEMA exhibition centre in Madrid in 2019.
 
The latest addition to Diversified’s growing organic products portfolio, Organic Food Iberia will take place on 6-7 June 2019.  The June timing gives it an exclusive dateline away from other major events in the international calendar. 
 
Surprisingly, given that Spain has the largest organic production area in Europe, this will be the first fully professional international organic trade event to be hosted in the country.
 
Its launch comes as a direct response to feedback from a number of Spanish producers, calling for a dedicated international trade show that promotes this increasingly successful market.  And they’re not alone.  Months of consultation with leading players and associations in Spain, including all the most important regions, has proved there is substantial demand and support for the new event.  Many have commented, that it’s long overdue.
 
Francisco Javier Maté, sub director general - differentiated quality and organic agriculture at Spanish Ministry of Agriculture, says: “Having a professional fair in Spain specifically for organic agrifood products is one of the actions included in the National Strategy of Ecological Production 2018-2020, prepared by the Ministry of Agriculture.  For this reason, we are pleased that it will launch in 2019.  By holding the fair in Madrid, it will bring together producers from across the Iberian Peninsula, with all its great diversity and potential.”
 
Álvaro Barrera, president of the Organic Value Association, CAAE (ECOVALIA), says: “It’s time for Spain to have a dedicated meeting point between production, industry and marketing that reflects the growing increase in organic consumption, which will be facilitated by Organic Food Iberia in Madrid 2019.  This fair will be a safe bet for the future.”
 
Fernando P. Gómez Molina, MD of ProExport Murcia FEPEX, says: “We have noted with interest the commitment that Diversified has shown to organise a fair in Madrid to promote our organic foods and attract buyers and professionals from around the world.  We have detected a growing confidence in the European food distribution market towards the producers of organic fruits and vegetables in Spain, as we have always had in conventional production.  We can say that Organic Food Iberia has arrived at exactly the right time.”
 
Amândio Santos, Chairman of the Board at PortugalFoods, says: “The Organic Food Iberia event will help enhance exports and national production of certified organic products, bringing good results not only to the primary sector but also to the wider industry.  Organic Food Iberia brings the two peninsula countries together and boosts the potential of this trade show’s results, appealing to international buyers.  We already know and acknowledge the excellent work of Diversified in the organisation of other trade shows, so we are certain that this event will be a success.”
 
Carsten Holm, managing director of Diversified Communications UK, is delighted with the incredible support the concept has received:  “Following suggestions from a number of companies we know in Spain, we started talking to many of the regions, as well as relevant associations.  Everyone has been incredibly positive about the idea.  We have a big international network, which we intend to take full advantage of, and we look forward to working with all stakeholders to create a truly world-class event for the organic sectors in Spain,” he says.
 
The event is trade only and marketing will start later this summer.
 
Diversified Communications is a leading supporter of the organic sector with over 25 years’ experience.  Its highly-successful and long-running events already include Natural & Organic Products Europe in London, Nordic Organic Food Fair and Natural Products Scandinavia in Sweden, Naturally Good in Australia, and, more recently, the GO! Organic consumer Festival (new for 2018).  In addition, Diversified publishes Natural Products News and NaturalProductsGlobal.com.
 
For further information and questions about getting involved, please contact:
Spain: Susana Andrés Omella on sandres@divcom.co.uk.
UK: Fiona Allen on fallen@divcom.co.uk.
 
​Source and Picture: Press Release by Diversified

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